Adobe for Academics turned to ClearContent to create a tutorial to show higher education faculty and students how to use Adobe Photoshop to produce a small graphic web ad as a marketing tool to generate awareness about their story or campaign.

Whether you’re a student working for the school paper, or a member of the university’s marketing team, there are times when creating a small web advertisement is exactly what you need to generate awareness about your story or campaign. In this tutorial, you will learn how to use Adobe Photoshop to produce a small image web ad. You will learn the file type, size, and quality needed for correctly placing the ad in the sidebar, banner, box, or footer of a website.